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Plain words, no jargon

What is a listing agent?

A listing agent sells your property - and answers for the price it gets.

Also called a selling agent or vendor's agent. They price it, market it, run the opens, field every buyer, and negotiate the final number. The difference between a good one and an average one is usually tens of thousands of dollars - in your suburb, with receipts to prove it.

What they actually do

Prices it right

Too high sits and goes stale; too low is your money gone. Comparable sales, not vibes

Markets it properly

Photography, copy, portals, socials - and the buyer database they already have

Runs the opens

Open homes, private showings, and every follow-up call afterwards

Negotiates the close

Auction or private treaty - squeezes the best terms, not just the best headline number

What they're worth

5-10%

typical price spread between agents on the same home - on $900k that's up to $90k

28 days

what a sharp agent averages on market while stale listings sit for months

100s

of buyers already in their database before your ad even runs

When you need one

  • You're selling - almost nobody should sell their own home privately
  • Your last appraisal felt like flattery, not evidence
  • Your property is unusual and needs a specialist, not a generalist
  • You're choosing between auction and private treaty and don't know which

And honestly, when you don't: if you're selling to family or a known buyer at an agreed price, a conveyancer may be all you need.

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